About
Innovative and concept-driven Graphic & Communication Designer with a broad background spanning in-house teams, creative agencies, and freelance work. Skilled at crafting cohesive visual identities and leading diverse design initiatives across digital and print platforms — including web, social media, branding, advertising, and editorial. Adept at using the full Adobe Creative Suite to elevate brand presence, captivate audiences, and deliver strategic, visually impactful solutions.
Work
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Summary
Deliver innovative graphic solutions and effectively communicate with diverse clients. Collaborate with developers on website projects and assist in the development of Henry's digital artwork.
Highlights
Generate innovative ideas and execute award-winning design projects
Explore advanced tools such as AI
Transform Henry's artwork concepts into an real installation
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Summary
Continues to provide high-impact graphic design services as a freelance professional, building on previous in-house and agency experience.
Highlights
Provides graphic design services in advertising, branding, and social media
Uses art direction to enhance brand recognition across media
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Summary
Owned and delivered diverse design outcomes for company agency and in-house projects, spanning advertising, social media, branding, and publication.
Highlights
Worked with copywriters to create impactful visual advertising campaigns
Created logotypes and animation that boosted brand recognition significantly
Enhanced internal brand identities, renewing image for target audiences
Directed book design, overseeing covers, content, and quality selection
HKIACC Ltd.
|Designer
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Summary
Helped develop visual identity and design materials for multiple social media brands, contributing to enhanced online and offline presence.
Highlights
Developed comprehensive brand assets including logos, icons, post styles, and guidelines for several social media pages, ensuring strong brand consistency and recognition.
Collaborated with editors and video directors to produce daily social media posts and video graphics, significantly increasing content output and engagement.
Initiated and developed animation skills using Adobe After Effect to enhance visual content and expand design capabilities.
Designed and tested an innovative card game, applying user-centered design principles to define and solve user problems effectively.
Projects
REFRACT
Visual Identity
Summary
Founded in August 2017, REFRACT is an online brand run by content editors and video producers dedicated to inspiring and connecting the Asian Creative Class through innovative content. We explore consumer technology, object culture, audio-visual entertainment, cross-media art, and unique brand designs, sharing fresh ideas with the restless minds of millennials.
Education
Hong Kong Design Institute
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Higher Diploma
Communication Design and Digital Media
Courses
Printing and Publishing
Languages
Mandarin
Conversational
Cantonese
Native
English
Conversational
Skills
Design Disciplines
Design Systems, Typography, Editorial Design, Animation, UI Design, Visual Identity, Art Direction, Branding, Advertising, Publication Design, Social Media Design.
Design Software
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects, Figma, Touchdesigner.